Our Design Principles

Establishing a few grounding values and principles forms the foundation for any design decisions we make in our day-to-day work.



We design with the system in mind and never as individual flows. Our designs are consistent with the best practices and any outliers are avoided.



We design with users in mind first and business second, keeping it efficient, effective, learnable, and safe.



Accessibility governs our design to ensure inclusivity. We want every section of our users to feel like the app is designed for them without the need to put in extra effort to use it.



We design products that elevate Gojek as a brand without compromising on the visual aesthetics in our interfaces and interactions.